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Brands On Brands Weekly

Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.

Featured Post

Forget What You’ve Heard: Personal Branding Isn’t About Self-Promotion

The phrase “personal branding” often comes with baggage. A friend of mine is starting a new business. I would have no idea because they haven't talked about it very publicly. Surprisingly, I heard about it from their significant other before I heard about it from them! If no one knows you are in business, it's going to be hard to find clients. But telling people about "yourself" and the business you are building comes with a lot of baggage. We don't naturally like to talk about ourselves for...

I was driving my daughter to swim practice this morning. She didn't want to go and wasn't feeling very motivated. We're having a bit of that holiday vacation hangover. And I totally get it. I was barely motivated to drive her to practice, and I'm not the one swimming for 90 minutes today! But even with low motivation, we're still in this car driving to practice. Why? Because it was already decided. We set goals and now we're just executing against them, even when we're not feeling like it....

This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Your personal brand is your most valuable asset in today’s fast-paced digital world. It’s how you’re perceived, remembered, and trusted by your audience, clients, and peers. Whether you’re a coach, consultant, speaker, or executive, investing in your personal brand can unlock doors to opportunities you never imagined. In 2025, the possibilities for amplifying your brand and monetizing your expertise are more...

This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting This is where I see us heading in the future. Resumes will be replaced by personal brands. (They've already been replaced by LinkedIn profiles and social feeds). Just like there is a generation now that grew up with the internet, there will be a generation that grows up with content creation and personal branding. If you grew up using the internet, it's not scary. You are a digital native and it seems weird not to...

This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There, The race to digitize our knowledge is over. Anything you want to teach and sell is already out there. I'm sorry, but it's true. 😭 Knowledge as a product has been commoditized. (a moment of silence to mourn your dreams of passive income 💸💸💸) To add salt to the wound, you won't solve all your course creation problems by trying to build an email list. Yes a list can help you sell, but build a list can be even...

This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There, Let me start by saying I'm aspiring to become a top paid speaker myself and I love the career of professional speaking. Now... let's get real. If you know a professional keynote speaker there's one BIG rule... Do NOT ask them about 2020 (the year of Covid). That's when many speaking business dropped straight to zero and they didn't have a backup plan. Also, is it just me or are most keynote speakers...

This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There, Let me start by saying that these are two of my favorite industries. We have more access to brilliant minds and practices than ever before. And we have amazing established and improving systems for teaching, sharing information, and implementing transformation in the lives of others. What's great and terrible about the industry is that anyone can be a coach or consultant. It's very accessible, which I...

This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There! I consider myself to be a creator. Here are a few phrases that come to mind when thinking about the business of being a creator... "the rich get richer" "the best time to start was 10 years ago" "all it takes is one viral video to make it" "you have to have a big audience to make any money" "we should all make videos like mr. beast" Note, I am also a speaker, author, coach/consultant, and course creator....

This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi there! I woke up this Saturday to the same question from my kids, "Can I play Nintendo?" and "Can I watch TV?" I fight to keep my kids off of screens. (except when I'm just waking up) I fight to keep phones out of their hands until they can handle them. And I fight to keep them off of social media and YouTube. (🤔ironic as I am a creator myself) And everything we fight as parents, our kids want EVEN MORE! Here's...

Hi There! 👋 Thanks for reading! Here we share expert, easy-to-follow advice on personal branding and the creator economy. If you are new to our community and would like to get better results building your reputation and business, click the "subscribe" button above. Podcasting is so hot right now! According to the 2024 Spotify Trends Tour, 63% of people say they trust their favorite podcast host more than their favorite social media influencer. What!!! In today’s rapidly evolving digital...