This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer Layoffs suck! They are so one-sided that it can be very frustrating. In my world, when I was working at corporate ad agencies, the risk of layoffs was constant. If your agency lost the account you were working on, you'd be looking for work. Now for ad agencies, the top reason you'd lose an account would be the hiring of a new CMO. And of course, the average CMO tenure is about...
16 days ago • 3 min read
This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer I'm an extrovert. 🥳(which I didn't realize until I was 40) I love going to events and meeting new people. I prefer big conferences where I'm interested in the topics and I have something in common with the people. But I also like small local events where I get to connect with people in my own community. There are some events that still feel like "networking" more than building...
28 days ago • 5 min read
The phrase “personal branding” often comes with baggage. A friend of mine is starting a new business. I would have no idea because they haven't talked about it very publicly. Surprisingly, I heard about it from their significant other before I heard about it from them! If no one knows you are in business, it's going to be hard to find clients. But telling people about "yourself" and the business you are building comes with a lot of baggage. We don't naturally like to talk about ourselves for...
about 2 months ago • 3 min read
I was driving my daughter to swim practice this morning. She didn't want to go and wasn't feeling very motivated. We're having a bit of that holiday vacation hangover. And I totally get it. I was barely motivated to drive her to practice, and I'm not the one swimming for 90 minutes today! But even with low motivation, we're still in this car driving to practice. Why? Because it was already decided. We set goals and now we're just executing against them, even when we're not feeling like it....
about 2 months ago • 3 min read
This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Your personal brand is your most valuable asset in today’s fast-paced digital world. It’s how you’re perceived, remembered, and trusted by your audience, clients, and peers. Whether you’re a coach, consultant, speaker, or executive, investing in your personal brand can unlock doors to opportunities you never imagined. In 2025, the possibilities for amplifying your brand and monetizing your expertise are more...
2 months ago • 2 min read
This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting This is where I see us heading in the future. Resumes will be replaced by personal brands. (They've already been replaced by LinkedIn profiles and social feeds). Just like there is a generation now that grew up with the internet, there will be a generation that grows up with content creation and personal branding. If you grew up using the internet, it's not scary. You are a digital native and it seems weird not to...
2 months ago • 3 min read
This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There, The race to digitize our knowledge is over. Anything you want to teach and sell is already out there. I'm sorry, but it's true. 😭 Knowledge as a product has been commoditized. (a moment of silence to mourn your dreams of passive income 💸💸💸) To add salt to the wound, you won't solve all your course creation problems by trying to build an email list. Yes a list can help you sell, but build a list can be even...
2 months ago • 5 min read
This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There, Let me start by saying I'm aspiring to become a top paid speaker myself and I love the career of professional speaking. Now... let's get real. If you know a professional keynote speaker there's one BIG rule... Do NOT ask them about 2020 (the year of Covid). That's when many speaking business dropped straight to zero and they didn't have a backup plan. Also, is it just me or are most keynote speakers...
3 months ago • 5 min read
This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There, Let me start by saying that these are two of my favorite industries. We have more access to brilliant minds and practices than ever before. And we have amazing established and improving systems for teaching, sharing information, and implementing transformation in the lives of others. What's great and terrible about the industry is that anyone can be a coach or consultant. It's very accessible, which I...
3 months ago • 7 min read