Here's what you already know or should know. Now's not the time to be patient. It's time to act with urgency (as urgent as possible without being desperate or hopeless). The job squeeze is very real right now, with many people out of work for a year or more. If you are recently out of work, don't act like you have time to wait for the perfect job. Act as if it's already been 12 months. It's like trying to find a house in a bad housing market, or finding a relationship in a small town......
24 days ago • 5 min read
Hey, what’s up? Brandon here! 📅Today I want to explore an intriguing question: What makes a brand memorable in seconds? In the fast-paced world we live in, capturing attention quickly is crucial. Let’s dive into how you can achieve that efficiently. The Importance of Clarity Before diving deep, if you haven't had the chance yet, check out my book "Front and Center Leadership." It's all about how leaders can use personal branding to stand out. Visit brandsonbrands.com/books for more info. Get...
3 months ago • 3 min read
This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer I was speaking to a group of talented learning and development professionals yesterday and one of the topics that resonated was this idea of a "crisis of confidence". I am so excited to share this with you, that it's the first thing I started writing about when I got home that night for you today! We've all had the moment where we've avoided posting online and putting...
3 months ago • 4 min read
This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer So I just finished recording a one-hour personal brand training for the Society of Human Resource Management in Atlanta, but wanted to take a moment to post this article and share some fun thoughts on why personal branding is so important for career professionals. I also shared a podcast this week titled, "Is Your Personal Brand Helping or Hurting Your Career." Check it out!...
3 months ago • 3 min read
This issue is presented by: The #1 Personal Branding Podcast ... Brands On Brands with Brandon Birkmeyer One of my last speaking engagements in 2024 was a 10-minute speaker showcase (watch it here). I felt the pressure of needing to make a first impression quickly. This wasn't the first time I've felt that pressure. I feel it every time I go to an event where I'm meeting new people. I feel the same pressure on every new coaching call. First impressions matter. So how do we make sure we're...
4 months ago • 3 min read
This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer Layoffs suck! They are so one-sided that it can be very frustrating. In my world, when I was working at corporate ad agencies, the risk of layoffs was constant. If your agency lost the account you were working on, you'd be looking for work. Now for ad agencies, the top reason you'd lose an account would be the hiring of a new CMO. And of course, the average CMO tenure is about...
4 months ago • 3 min read
This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer I'm an extrovert. 🥳(which I didn't realize until I was 40) I love going to events and meeting new people. I prefer big conferences where I'm interested in the topics and I have something in common with the people. But I also like small local events where I get to connect with people in my own community. There are some events that still feel like "networking" more than building...
5 months ago • 5 min read
The phrase “personal branding” often comes with baggage. A friend of mine is starting a new business. I would have no idea because they haven't talked about it very publicly. Surprisingly, I heard about it from their significant other before I heard about it from them! If no one knows you are in business, it's going to be hard to find clients. But telling people about "yourself" and the business you are building comes with a lot of baggage. We don't naturally like to talk about ourselves for...
5 months ago • 3 min read
I was driving my daughter to swim practice this morning. She didn't want to go and wasn't feeling very motivated. We're having a bit of that holiday vacation hangover. And I totally get it. I was barely motivated to drive her to practice, and I'm not the one swimming for 90 minutes today! But even with low motivation, we're still in this car driving to practice. Why? Because it was already decided. We set goals and now we're just executing against them, even when we're not feeling like it....
6 months ago • 3 min read