I was driving my daughter to swim practice this morning. She didn't want to go and wasn't feeling very motivated. We're having a bit of that holiday vacation hangover. And I totally get it. I was barely motivated to drive her to practice, and I'm not the one swimming for 90 minutes today!

But even with low motivation, we're still in this car driving to practice. Why? Because it was already decided. We set goals and now we're just executing against them, even when we're not feeling like it.

For your personal brand and business, where are you driving? What are your goals this year? Knowing the answer could mean the difference between success and mediocrity.

Have you heard the story about the bricklayer...

Once, a traveler came across three bricklayers working on a construction site. Curious, he asked the first bricklayer, “What are you doing?” The man responded curtly, “I’m laying bricks.”

The traveler then asked the second bricklayer the same question. This man replied, “I’m building a wall.”

Finally, the traveler approached the third bricklayer, who was working with a sense of purpose and pride. When asked what he was doing, the man paused, looked up, and said, “I’m building a cathedral.”

The third bricklayer’s vision was clear; he wasn’t just performing a task, he was contributing to something greater. His clarity and purpose allowed him to approach his work with intention and enthusiasm, unlike the others who lacked the big-picture perspective.

As a coach, consultant, or creator, you probably already know that building your personal brand is one of the most powerful ways to establish authority, grow your audience, and create a thriving business.

But here’s the hard truth: the biggest obstacle holding most people back isn’t a lack of talent, resources, or opportunities. It’s a lack of clarity.

Without a clear vision for where you’re headed, it’s easy to get stuck in the weeds of day-to-day tasks. You post content sporadically, chase every opportunity that comes your way, and spend more time reacting than proactively steering your brand in the direction you want it to go. And here’s the thing: without intentionality, your personal brand risks becoming diluted, making it harder for your audience to see your true value.

This is where goal setting becomes your secret weapon.

Why Goal Setting Matters for Your Personal Brand

Goals give your personal brand structure and direction. They’re the roadmap that ensures you’re working toward a bigger vision instead of spinning your wheels. When you take the time to set specific, measurable, and time-bound goals, you:

1. Clarify Your Focus: Setting goals forces you to get crystal clear on what you want to achieve and why it matters. This clarity helps you prioritize the right actions and avoid distractions.
2. Measure Your Progress: Goals give you a tangible way to track your success. Whether you’re aiming to land a keynote speaking opportunity, grow your email list, or launch a new course, having a defined target lets you measure progress and celebrate wins.
3. Boost Your Confidence: Each time you achieve a goal, it builds momentum. You’ll feel more confident in your abilities and more motivated to tackle bigger challenges.
4. Stay Aligned with Your Audience: When your goals are aligned with your audience’s needs and aspirations, your personal brand becomes more relevant and impactful.
5. Solve the Problem of Overwhelm: Many personal brands falter because they try to do too much at once. Goal setting helps you focus on what truly matters, reducing overwhelm and increasing productivity.

The Biggest Problem Holding Personal Brands Back

If lack of clarity is the root problem, then inconsistency is the symptom. Without clear goals, it’s hard to show up consistently—whether that’s on social media, in networking opportunities, or in delivering high-quality services. Inconsistency can confuse your audience, erode trust, and stall your growth.

But when you set intentional goals, you’re no longer operating on autopilot. You’re showing up with purpose. For example, instead of saying, “I’ll post on LinkedIn when I have time,” a clear goal might be: “I’ll post three times a week on LinkedIn with a focus on educating my audience about [specific topic].”

See the difference? One is vague; the other is actionable. And actionable goals lead to consistent action—the key to building a memorable, impactful personal brand.

🚀Get Ready to Set Goals That Transform Your Brand

If you’re ready to start 2025 with a clear vision and actionable goals, I’ve got something special for you.

On January 8th at 12 noon Eastern, I’m hosting a free personal brand training designed to help you:

• Define your key priorities for the year ahead.
• Set meaningful goals that align with your brand’s mission and your audience’s needs.
• Build a plan to stay consistent and achieve those goals.

Whether you’re just starting out or looking to take your personal brand to the next level, this training will give you the tools and strategies you need to succeed.

Don’t Let 2025 Pass You By

The best time to set goals for your personal brand was yesterday. The second best time is now. Don’t let another year go by without a clear plan to grow your brand and business. Join me on January 8th and take the first step toward building a personal brand that’s not just successful, but truly impactful.

​Sign up for the free training here and let’s make 2025 your best year yet!

👉 Save Your Spot Now​

📅 When: January 8th at 12 noon (eastern)
⏳ Seats are limited—don’t miss your chance to show up for yourself!

The next step in your personal brand journey starts here. Will you take it?

Talk soon,

Brandon