Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
This Week: The Work Before The Breakthrough
|
Hey There! I tried a new newsletter format last week and totally messed up the subject line. It defaulted to "brandon@brandsonbrands.com" instead of the catchy headline I had planned. So not the best start to trying something new. Oh well! But, I'm still experimenting. So this week, I'm trying this "3 Things" format. Reply to this email and let me know what you think. Three Things This WeekOne Idea. One Inspiration. One Inquiry. ONE IDEADon’t wait until you have something to launch before you start building an audience… I’ve been listening to James Clear’s interviews on the Creator Science and Nathan Barry podcasts. Before Atomic Habits launched, James had already built an email list of approximately 50,000 people by consistently publishing useful articles. The book helped grow his audience—but the audience he had already earned also helped make the book successful. ONE INSPIRATION“Someone’s sitting in the shade today because someone planted a tree a long time ago.” —Warren Buffett ONE INQUIRYWhat do you hope to launch, sell, or become known for in the next few years? (P.S. I read all of your email responses. Feel free to reply and say hello.) Talk soon, Brandon "under construction" Birkmeyer Author of Front & Center Leadership Founder of Brands on Brands Consulting More from me: Here's a video from the Brands On Brands YT Channel. Grab my bestselling Personal Branding book, Front & Center Leadership. |
Brands On Brands Weekly
Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
Hey there! Have you ever noticed how hard it is to answer one of the easiest questions anyone can ask you? “So, what do you do?” We know too much about ourselves. So we start explaining. Our job. Our background. The company. The side project. The thing we used to do. The thing we’re trying to do next. Before long, we’ve given someone the highlight reel. But I’ve been thinking lately that maybe a better introduction isn’t a highlight reel. It’s a movie trailer. Three Things This Week One Idea....
Hey there! Before our family vacation two weeks ago, my kids asked an important question: “Can you wear Crocs while whitewater rafting?” We rented a cabin in the mountains, hiked, and took the whole family rafting. The trip was a 10 out of 10. And yes, Crocs in sport mode passed the test... although they weren’t as comfortable as Tevas (the official rafting shoe of dads everywhere). All that packing got me thinking about what we carry with us, and why some ideas travel farther than others....
Here are some ideas to ponder this week...One Idea: Pick a project to challenge yourself with for the next 3 months. I'm refreshing my newsletter format and I hope you like it. I was looking for something that would be enjoyable to create and fun for you to read. I was inspired by the simplicity of James Clear's Newsletter which has 3 million subscribers, so he must be doing something right! *Respond to the email if you like this format. Two Opinions: 1) It's hard to see the forest through...