Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
This Week: The Work Before The Breakthrough
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Hey There! I tried a new newsletter format last week and totally messed up the subject line. It defaulted to "brandon@brandsonbrands.com" instead of the catchy headline I had planned. So not the best start to trying something new. Oh well! But, I'm still experimenting. So this week, I'm trying this "3 Things" format. Reply to this email and let me know what you think. Three Things This WeekOne Idea. One Inspiration. One Inquiry. ONE IDEADon’t wait until you have something to launch before you start building an audience… I’ve been listening to James Clear’s interviews on the Creator Science and Nathan Barry podcasts. Before Atomic Habits launched, James had already built an email list of approximately 50,000 people by consistently publishing useful articles. The book helped grow his audience—but the audience he had already earned also helped make the book successful. ONE INSPIRATION“Someone’s sitting in the shade today because someone planted a tree a long time ago.” —Warren Buffett ONE INQUIRYWhat do you hope to launch, sell, or become known for in the next few years? (P.S. I read all of your email responses. Feel free to reply and say hello.) Talk soon, Brandon "under construction" Birkmeyer Author of Front & Center Leadership Founder of Brands on Brands Consulting More from me: Here's a video from the Brands On Brands YT Channel. Grab my bestselling Personal Branding book, Front & Center Leadership. |
Brands On Brands Weekly
Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
Here are some ideas to ponder this week...One Idea: Pick a project to challenge yourself with for the next 3 months. I'm refreshing my newsletter format and I hope you like it. I was looking for something that would be enjoyable to create and fun for you to read. I was inspired by the simplicity of James Clear's Newsletter which has 3 million subscribers, so he must be doing something right! *Respond to the email if you like this format. Two Opinions: 1) It's hard to see the forest through...
Reader, We’ve all heard the advice: “You need to be everywhere.” Ok, I admit it. I said it. I'm the problem. It's me! 🤣 I've given that advice. BUT... that advice is meant as an aspirational long-term goal. It's not where you start. When I got started, I tried all the things to see what felt most natural to me. And eventually, podcast was the winner for me as the easiest place to create content. So I nurtured that and then expanded. But if you’ve ever tried to post on LinkedIn, record a...
Reader, This may surprise you, but I don't like giving "career advice". I'm not a career counselor, but sometimes people reach out to me for personal branding advice when they are in the middle of a job search. Now I usually stop them in their tracks and let them know that the best time to be building a personal brand is while you still have a job. Once you are out of work, your only job is to find a job. Here's the problem... No one knows who you are and how good you are at your job. In...