Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
3 Things: Make it easier to carry
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Hey there! Before our family vacation two weeks ago, my kids asked an important question: “Can you wear Crocs while whitewater rafting?” We rented a cabin in the mountains, hiked, and took the whole family rafting. The trip was a 10 out of 10. And yes, Crocs in sport mode passed the test... although they weren’t as comfortable as Tevas (the official rafting shoe of dads everywhere). All that packing got me thinking about what we carry with us, and why some ideas travel farther than others. Three Things This WeekOne Idea. One Inspiration. One Inquiry. ONE IDEASome ideas are easier to carry than others. Think about packing for a trip. The essentials always make it into your bag. Other things get left behind because they take up too much space. Ideas work the same way. If you want an idea to travel, make it easy enough for someone to remember, repeat, and carry into their next conversation. Make it travel-sized. ONE INSPIRATION“I have only made this letter longer because I have not had the time to make it shorter.” —Blaise Pascal ONE INQUIRYWhat is one idea you want to become known for, and could someone else repeat it after hearing it only once? Talk soon, Brandon "paddle harder" Birkmeyer Author of Front & Center Leadership Founder of Brands on Brands Consulting P.S. If you have an idea you want to become known for—but need help making it easier to communicate and spread—that’s exactly what we’ll work on inside the Personal Brand Visibility Lab. I’m preparing the first group now. Reply with “LAB” if you’d like me to send you the details when they’re ready. |
Brands On Brands Weekly
Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
Hey there! Have you ever noticed how hard it is to answer one of the easiest questions anyone can ask you? “So, what do you do?” We know too much about ourselves. So we start explaining. Our job. Our background. The company. The side project. The thing we used to do. The thing we’re trying to do next. Before long, we’ve given someone the highlight reel. But I’ve been thinking lately that maybe a better introduction isn’t a highlight reel. It’s a movie trailer. Three Things This Week One Idea....
Hey There! I tried a new newsletter format last week and totally messed up the subject line. It defaulted to "brandon@brandsonbrands.com" instead of the catchy headline I had planned. So not the best start to trying something new. Oh well! But, I'm still experimenting. So this week, I'm trying this "3 Things" format. Reply to this email and let me know what you think. Three Things This Week One Idea. One Inspiration. One Inquiry. ONE IDEA Don’t wait until you have something to launch before...
Here are some ideas to ponder this week...One Idea: Pick a project to challenge yourself with for the next 3 months. I'm refreshing my newsletter format and I hope you like it. I was looking for something that would be enjoyable to create and fun for you to read. I was inspired by the simplicity of James Clear's Newsletter which has 3 million subscribers, so he must be doing something right! *Respond to the email if you like this format. Two Opinions: 1) It's hard to see the forest through...