Hey there!

Before our family vacation two weeks ago, my kids asked an important question: “Can you wear Crocs while whitewater rafting?”

We rented a cabin in the mountains, hiked, and took the whole family rafting. The trip was a 10 out of 10.

And yes, Crocs in sport mode passed the test... although they weren’t as comfortable as Tevas (the official rafting shoe of dads everywhere).

All that packing got me thinking about what we carry with us, and why some ideas travel farther than others.

Three Things This Week

One Idea. One Inspiration. One Inquiry.

ONE IDEA

Some ideas are easier to carry than others.

Think about packing for a trip. The essentials always make it into your bag. Other things get left behind because they take up too much space.

Ideas work the same way.

If you want an idea to travel, make it easy enough for someone to remember, repeat, and carry into their next conversation.

Make it travel-sized.

ONE INSPIRATION

“I have only made this letter longer because I have not had the time to make it shorter.”

—Blaise Pascal

ONE INQUIRY

What is one idea you want to become known for, and could someone else repeat it after hearing it only once?

Talk soon,

Brandon "paddle harder" Birkmeyer

Author of Front & Center Leadership​

Founder of Brands on Brands Consulting​

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P.S. If you have an idea you want to become known for—but need help making it easier to communicate and spread—that’s exactly what we’ll work on inside the Personal Brand Visibility Lab. I’m preparing the first group now. Reply with “LAB” if you’d like me to send you the details when they’re ready.

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The Personal Branding Shift Everybody Missed Check out my appearance on The Personal Brand Blueprint Podcast!​