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Here are some ideas to ponder this week... 1) It's hard to see the forest through the trees. 2) Starting over is not for the faint of heart. (more to come on that). One Curiosity: Should this newsletter include my personal anecdotes and stories or just the topline ideas and opinions to give you something to think about? (I'd love to know your thoughts) Talk soon, Author of Front & Center Leadership Founder of Brands on Brands Consulting p.s. Check out my IG post about the difference between an influencer vs a personal brand. |
Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
Reader, We’ve all heard the advice: “You need to be everywhere.” Ok, I admit it. I said it. I'm the problem. It's me! 🤣 I've given that advice. BUT... that advice is meant as an aspirational long-term goal. It's not where you start. When I got started, I tried all the things to see what felt most natural to me. And eventually, podcast was the winner for me as the easiest place to create content. So I nurtured that and then expanded. But if you’ve ever tried to post on LinkedIn, record a...
Reader, This may surprise you, but I don't like giving "career advice". I'm not a career counselor, but sometimes people reach out to me for personal branding advice when they are in the middle of a job search. Now I usually stop them in their tracks and let them know that the best time to be building a personal brand is while you still have a job. Once you are out of work, your only job is to find a job. Here's the problem... No one knows who you are and how good you are at your job. In...
Here's what you already know or should know. Now's not the time to be patient. It's time to act with urgency (as urgent as possible without being desperate or hopeless). The job squeeze is very real right now, with many people out of work for a year or more. If you are recently out of work, don't act like you have time to wait for the perfect job. Act as if it's already been 12 months. It's like trying to find a house in a bad housing market, or finding a relationship in a small town......