This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi there! I woke up this Saturday to the same question from my kids, "Can I play Nintendo?" and "Can I watch TV?" I fight to keep my kids off of screens. (except when I'm just waking up) I fight to keep phones out of their hands until they can handle them. And I fight to keep them off of social media and YouTube. (🤔ironic as I am a creator myself) And everything we fight as parents, our kids want EVEN MORE! Here's what's frightening. Kids want to grow up to be influencers! But are we surprised? Before the Internet, we all wanted to be Hollywood celebrities, right?! In a 2023 survey conducted by Morning Consult, 57% of Gen Z respondents revealed that they aspire to become influencers. This striking figure speaks volumes about the shifting cultural and economic landscape for younger generations, who are redefining how careers and success are measured. It's so mindful and so demure! The allure of influencer culture — with its promise of creativity, financial independence, and personal brand-building — has become deeply woven into the fabric of modern ambition. But what does this mean for the future of content creation? What opportunities does it bring? And, crucially, what challenges will aspiring creators face in an increasingly competitive field? OUTLOOK...What's Exciting for the Future of Content Creators 😁
What Are the Current Hurdles for Aspiring Influencers 😠Despite these promising trends, the journey to becoming a successful content creator is not without its challenges. The desire of so many young people to be influencers signals a crowded market with a number of obstacles:
The Road AheadDespite the hurdles, the future of content creation remains bright. Gen Z’s embrace of the creator/influencer path signifies that creative expression and entrepreneurship are becoming more intertwined. As social media platforms continue to evolve and new ones emerge, opportunities for content creators will expand, offering more ways to connect, innovate, and grow. The key for aspiring creators will be adaptability. Those who succeed will be the ones who can pivot with the ever-changing digital landscape, diversify their revenue streams, and remain true to their authentic selves. The influencer dream is no longer just about fame or virality — it’s about building a personal brand with purpose, connecting deeply with an audience, and carving out a sustainable and fulfilling career in the digital age. This is more than a trend. It’s a signal that the future of work is creative, personal, and open to anyone willing to take the plunge into content creation. 😝Thanks for reading! Do you have any questions you'd like answered? Email me at brandon@brandsonbrands.com and let me know! Talk soon, Brandon Birkmeyer |
Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
Hey, what’s up? Brandon here! 📅Today I want to explore an intriguing question: What makes a brand memorable in seconds? In the fast-paced world we live in, capturing attention quickly is crucial. Let’s dive into how you can achieve that efficiently. The Importance of Clarity Before diving deep, if you haven't had the chance yet, check out my book "Front and Center Leadership." It's all about how leaders can use personal branding to stand out. Visit brandsonbrands.com/books for more info. Get...
This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer I was speaking to a group of talented learning and development professionals yesterday and one of the topics that resonated was this idea of a "crisis of confidence". I am so excited to share this with you, that it's the first thing I started writing about when I got home that night for you today! We've all had the moment where we've avoided posting online and putting...
This issue is presented by: The Bestselling Personal Branding Book ... Front & Center Leadership by Brandon Birkmeyer So I just finished recording a one-hour personal brand training for the Society of Human Resource Management in Atlanta, but wanted to take a moment to post this article and share some fun thoughts on why personal branding is so important for career professionals. I also shared a podcast this week titled, "Is Your Personal Brand Helping or Hurting Your Career." Check it out!...