Hi There! đ Thanks for reading! Here we share expert, easy-to-follow advice on personal branding and the creator economy. If you are new to our community and would like to get better results building your reputation and business, click the "subscribe" button above. Podcasting is so hot right now! According to the 2024 Spotify Trends Tour, 63% of people say they trust their favorite podcast host more than their favorite social media influencer. What!!! In todayâs rapidly evolving digital landscape, podcasting has become a powerful platform for personal branding, business growth, and content marketing. If youâre considering starting a podcast, you might be asking yourself... âWhat could really happen if I launch one today?â The short answer: Potentially, a lot of good things! But, like any creative endeavor, you may need a little motivation to get you moving. So here we go. The Benefits of Starting a Podcast: (Examples for your consideration)
Imagine you own a small fitness studio, and you decide to launch a podcast about health and wellness. Over time, your clients start listening on their commutes or during their workouts. Your listeners now feel more connected to you, even on days they donât show up for classes, creating a loyal community around your brand.
Imagine you're a marketing consultant who started a podcast sharing tips for small business owners. In just six months, you gain a following of entrepreneurs who begin reaching out for advice. You are invited to speak at a local business conference. The podcast positioned you as a thought leader, and you're now seen as the go-to expert in your community for marketing strategies.
Imagine you're a financial advisor who starts a podcast focused on personal finance. As you interviews guests from the finance worldâsome of whom you've admired for yearsâyou're able to establish relationships with these professionals. Eventually, one of your guests refers a client to you, opening the door to new business opportunities you might not have had access to without the podcast.
Imagine you are a lifestyle blogger who turns your podcast about organizing and minimalism into a content machine. After recording an episode, you break it into several blog posts, Instagram reels, and even an email newsletter. What once felt like a mountain of content creation is now streamlined, allowing you to focus more on your passion while reaching new audiences across different platforms.
Imagine you're an outdoor enthusiast who launches a podcast about hiking and camping. Over the first year, you build a solid audience of nature lovers. As your numbers grow, outdoor gear brands begin reaching out, offering you sponsorship deals. What started as a hobby is now bringing in revenue and creating exciting business relationships. What Holds People Back from Starting a Podcast?Despite the numerous benefits, many aspiring podcasters hesitate. Here are the most common barriers:
Final ThoughtsIf you started a podcast today, you would open up a world of possibilities. You could grow an engaged community, become a thought leader, network with key players in your industry, and Sure, youâll likely face challenges, but with consistency, patience, and the willingness to grow, podcasting can transform not just your brand, but your career. Podcasting can serve as a launchpad for building a personal brand and expanding your influence. So if youâve been toying with the idea, the best advice is to start todayâyou never know where it might take you. đThanks for reading! Do you have any questions you'd like answered? Email me at brandon@brandsonbrands.com and let me know! Talk soon, Brandon Birkmeyer Personal Branding Coach, Bestselling author of Front & Center Leadershipâ â |
Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, and speaker on the topics of leadership and personal branding. Brandon hosts a top ranking podcast called Brands On Brands and is the author of the bestselling book, Front & Center Leadership, How Leaders Use Personal Branding to Stand Out and How You Can Too.
This issue is presented by: Podcasting 101 - The Complete Guide to Podcasting Hi There! đ Thanks for reading! Here we share expert, easy-to-follow advice on personal branding and the creator economy. I'm refreshing the newsletter and sharing on LinkedIn as well. If you would like to get better results building your reputation and business, click here to subscribe on LinkedIn. On to today's topic... Checking your Personal Branding with ChatGPT. If you have an online presence and are wondering...